Blog

Notes on SEO, PPC and AI search

Practical takes on what’s changing in search and paid media, and what to do about it.

How to get cited in Google AI Mode and AI Overviews: a practical GEO guide for 2026

If your brand isn’t cited in the AI answer, you can be invisible even on page one. Here’s how AI search picks its sources and 8 steps to get cited.

How to get cited in Google AI Mode and AI Overviews: a practical GEO guide for 2026 Read more →

PPC

Google’s AI Max auto-upgrade: what changed in September 2026 and what to check in your account

Google upgraded eligible Search campaigns to AI Max during September 2026. Here’s what AI Max does, what carried over, and the 7 things I’d check in your account.

Google’s AI Max auto-upgrade: what changed in September 2026 and what to check in your account Read more →

SEO

Google’s September 2026 spam update: what it means for your site, plus a practical audit checklist

Google’s third spam update of 2026 started rolling out on 24 September. Here’s what it targets, how to tell if it hit you, and the 8-step audit I’d run.

Google’s September 2026 spam update: what it means for your site, plus a practical audit checklist Read more →