I started in digital marketing in 2006, in SEO, and spent the next twelve years across agencies and in-house teams — serving 500+ clients over the years, from startups to well-known international brands, running multilingual global websites, and leading search advertising for mid-sized advertisers and agencies.

In 2018 I went independent. Since then, I have managed over $100K a month in Google and Meta ad spend across my clients, ranked 5,000+ keywords on Google’s first page, and helped clients grow their leads by up to 5× — helping startups, SMEs and growth-stage brands scale revenue through SEO, social media marketing, data-driven paid media, analytics and conversion rate optimisation.

I work as an end-to-end growth partner — owning strategy, execution, tracking and continuous optimisation across the full customer journey. I collaborate closely with founders, marketing heads and internal teams to turn data into actionable insights and measurable business outcomes.